wranglers are samurais for people who are mentally stuck in high school who need to be seen as cool, and massively overpay to do so.

They take an “offroading vehicle”, modify it further, reduce the efficiency and ruin the on-road handling, slap a light bar on top, and then drive it to the mall and back.

But it’s alright, because the marketing team at Joop™ told them it’s the Real American Young Man©’s utilitarian vehicle, starting at 175% of what a competing vehicle from any other brand would cost, with 30% of their reliability.

Good thing you brought that Wrangler™ to drive onto the dirt path to your favorite drinking spot in the mountains, not like anything else would’ve gotten you there.

Or for the 1% that actually crawl rocks, it’s a good thing to constantly prove that with enough torque, and getting out, making sure you won’t hit, and getting back in, the coefficient of friction of a surface still behaves the same way. Kinda crazy how other people just go around and get to the same spot with final drive ratios that keep their vehicles useable elsewhere. What’s the fun if you don’t spend 15 minutes not going around?

It’s ok though, the guys with green and beige tacomas with all their gear strapped to the cage day in and day out are even more insufferable. That moment as they hop out in their cargo shorts and Tevas on their way to order another IPA hoping a girl will hear their stories about their once-a-year “overlanding” trips is so worth it. They’re higher-end, more refined, because they drive Tacomas™. But the way they wear their wayfarers inside tell them “it’s ok baby, I’m also chill”