At one time XBOX fanbase were so desperate to play games like Halo and Gears of War that they were wrapping their dead XBOX 360 in a towel and putting it in an oven to resurrect it. That idea sounds so insane but it actually happened. Fast forward to now, Microsoft has raised hardware prices twice since May and now raising price of their game pass by 50%. Clearly they’re no longer interested in increasing XBOX market share or even retaining it. They’ve pivoted their strategy to milk their current XBOX fans as much money as they can until the brand is completely dead.