I have come to accept that this is a PR campaign to plaster the name everywhere all over social media and let it worm its way into currently pissed off gamers’ heads for a few months down the line when they’ve calmed down and inevitably buy the fucking thing.

Pitchford is a slimeball. Rarely has a man who is allegedly not an insurance or used-car salesman given off such nakedly scummy vibes.

We need to stop giving free publicity to this little marketing man, and to this poorly optimised, expensive game.