It’s one of those situations where we see how kind people can be, and how indifferent and cruel to that kindness a depersonalized organization can be.

The type of thinking that says “ well, yah, sure users won’t like ads in the start menu, but we need to make money on the unlicensed installs, and they’ll switch to something else if we brick them for not paying, so we’re going to inflict this on paying users as well, because they’re not going to switch.”

Is the same type of of thinking that says “well, this government is willing to sign a huge contract to use our infrastructure, but only if we punish anyone in our organization who speaks out against them, so we’ll just fire anyone who does so. This would be much harder if they were all unionized, but luckily we nipped that in the bud.”

Microsoft’s organizational and incentive structure makes these outcomes inevitable. Profit before people is the rule.