the industry has also be caught in the grips of budget gigantism by an influx of investor cash for the past decade.

Outside investors saw dollar signs with the rapid growth of the market, and also huge financial successes like fortnight. So they were willing to put up a lot of funding in hopes of outsized returns. Pressure from investors and management meant appealing to the largest audience possible, and also chasing the latest trends. Despite the huge budgets, the games were unfocused and bad, both from trying to appeal to too many audiences, and constantly changing direction during development to chase trends.