But Roosevelt, Secretary of Agriculture Wallace, and other top aides cared more about conciliating the powerful, conservative cohort of southern Democrats they considered vital to New Deal legislative majorities.

Wallace therefore fired Agriculture Department radicals in 1935, making clear that the New Deal would do little to threaten the power of planters and agribusiness interests.

… Meanwhile, the STFU collapsed; its defeat would prove a harbinger of the massive, decades-long transformation in American agriculture, a mid-twentieth-century development that pushed millions of small farmers off the land and into cities.

Well yeah the land did not go away it was all gobbeled up by the big players. One could argue it was an industry, even if it was in it’s infancy 15 years after the dust bowl. By todays standard, where just one man owns 12% of US farmland it may seem like peanuts but these southern plantations were/are impressively huge.