Low?! The price should be zero.

If you’re trying to sell a product, the last thing you want to do is create a barrier between potential customers and the sales pitch. Most people are going to look at the free homes first, and probably move into one of those before they pay a fee to see something they might not even want.

The only way this fee helps the company is if they have a monopoly on the area and people have no other choice than to pay to play.