I found another nice feature of the new marketing automation software compared to Marketing Cloud; it actually tells you who it doesn’t send an email to.

All email platforms have an internal suppression list of email addresses that have bounced too many times and aren’t worth sending to. The new system actually tells you who is on the suppression list and didn’t receive an email.

In the old job I had to run a query of the send list against the original contact list to find the difference. They were doing a lot of billing changes at the time so they had to make sure everyone was contacted. The new system Just Works.