They have no incentive to care about the product they're offering because they couldn't care less about it.

I think it's kinda even worse: they'll take a good product and actively make it worse, so it's not mere indifference to it but active hatred towards the wants of the customers, in contrast to the desires of the Board.

Like why change a perfectly good logo? If it serves its purpose, then leave it alone?! But no, line must go up, and even if changing the logo makes it go down, then oh well...