Depends on the people. Eternal September has been a meme for over 30 years at this point. It is a cyclical pattern in just about anything social: experimentalists/creatives create new thing, early adopters join which gives new thing legitimacy, social contracts are implicitly drafted because the community is small and easy to reach consensus, then it gets exposure, masses of new people join the thing that aren’t interested in the social contract, community cohesion eventually evaporates. This is how you go from “Man, our thing is so cool” to “Fucking newbies spamming in general, begging.” You don’t want to share your cool thing with a bunch of mouth breathers that aren’t capable of appreciating what makes the thing actually cool. Eventually the grifters come, and then it is game over. So the original community members scatter to the winds. Some creative people make some new thing and it starts all over again.