The video game market is extremely hard to “corner”. It can happen for professional software like document processing, image editing, etc, but far too many startups are interested in making games, and there’s multiple digital stores to sell them. Minecraft and Factorio even sold off their own websites. Clair Obscur recently outsold a lot of big publisher efforts, and definitely didn’t need Game Pass’s visibility.

They can corner one particular audience like Call of Duty, but can only push so many expectations on them before those gamers consider other games. They tried it with Fallout, complete with subscription, and it was massively unpopular.