I read the article and I don’t get your point. The article is comparing a supercar to some junkyard beaters and trying to make that somehow a fair comparison.

End of the day, no the $129 price tag isn’t worth it. And you should know that as well, because that’s literally Apple’s business model (get them with the accessories). Yeah, it’s a nice cable that can do some cool shit, but it’s mostly feature bloat to explain away the ridiculous price.