using any kind of marketing tactics
So there shouldn’t be a poster on a wooden pole for a new corner store? How about fancy signs? No happy hours either?
I’m not comfortable with companies using any kind of marketing tactics. Because 99 times out of a 100 it’s speedy and underhanded.
But since they’re going to be doing it anyways, doing it with pride, or disenfranchised demographics, at least normalizes their humanity. Which, at the end of the day, is the point of pride month et al.
Flames5123@sh.itjust.works 22 hours ago
Zorque@lemmy.world 22 hours ago
I’m perfectly fine without those, yeah. Though you seem to be taking my meaning to a more extreme degree than was inferred.
redhorsejacket@lemmy.world 1 day ago
Take it easy there, Chicken Little. “I’m uncomfortable with any kind of marketing” is so hyperbolic, it’s almost parody. Putting the name of your business above the door? Thats marketing. Creating a website where customers can find and engage your services? That’s marketing. A minority-owned business proudly owning that status? That’s marketing. A friend telling you about the great meal they had the other day from a local restaurant? Believe it or not, that’s marketing.
Marketing is not evil in and of itself. Unless humanity returns to a tribal social structure where you can count the number of non-related acquaintances you know on your fingers, it is a necessary component of operating a business. Of course, you’re 100% right that there have been dubious applications of the principle, but again, you’re throwing the baby out with the bath water, and it hampers the salient point that you’re trying to make.
Zorque@lemmy.world 23 hours ago
Sure, if you only take it at it’s most extreme and dont use a little bit of critical thinking. I specifically referenced companies in a thread about large corporations manipulating social issues for their own gain. I also gave wiggle room with the 99 out of a 100 reference.
I think you also cast far too wide a net with your definitions of marketing, especially in the context of the conversation happening.
I’d check your own sky to be absolutely sure it’s falling before throwing aspersions like that around. You may have a hysterical over-exaggeration of your own there.
redhorsejacket@lemmy.world 14 hours ago
Dis u?
Now, I felt like I was fairly gentle in pointing out the absurd nature of that statement. I even readily acknowledged what I assumed to be your intent, i.e. there are absolutely marketing tactics which go beyond the pale. But, as I, and others, have pointed out, you’re the one operating on your own personal definition of marketing here, which is in contradiction to what that concept actually is. Any intro to business class will tell you that marketing is, essentially, ANYTHING an entity does to inform people of its services. It’s an enormous umbrella, which includes tactics both odious and innocuous. It is as readily applicable to the gal who posts on Facebook that she’ll do your hair for $20 as it is Facebook selling that information to a third party so she can be served targeted salon equipment advertisements.
All I’m saying is, if you say “all marketing is bad”, you need to be prepared for people to call you out on the hyperbole of that statement. Therefore, you might consider arguing the point you actually intend to make (which is good and I agree with you about!), instead of leading with a statement which you don’t actually believe.
Calling you Chicken Little was facetious, but meant to be a gentle dig at the hyperbole. Still, I shouldn’t have said it, and I apologize.
Zorque@lemmy.world 12 hours ago
Seems a little overboard for some kind of friendly conversation, especially when it had nothing to do with my general point. I was just stating that I wasn’t comfortable with marketing in general. The implication being from large corporations.
As I’ve never taken an intro to business course, as I’m not interested in that aspect of hyper-capitalism that entails, I just go on the general context of the thread and general sentiment. Not a super-literal definition given in your community college.
The hyperbole seems to be all yours, you’ve taken a statement I used to lead into the general topic of my comment and somehow built an entire personality out of to assign to me.
I’m not comfortable with marketing. That is my personal opinion. I know lots of other people have other opinions. Some people are neutral, they don’t give a shit. Others seem to think of it as completely and utterly necessary in every degree of society. They’re allowed that, I have no power nor will to take that from them.