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UnderpantsWeevil@lemmy.world ⁨2⁩ ⁨days⁩ ago

So no, Steam Deck didn’t outsell the Switch 2. It didn’t need to.

I don’t disagree with the sentiment. I would still consider the Steam Deck a “failure” if it couldn’t move enough units to justify its production cost, but it looks like they’re still churning them out, so… eh, it’s not great but its fine.

I would argue that merely comparing generic PC sales to Switch sales also misses the mark. At the very least, you’d focus on unique Steam installs or Active Steam Accounts if you’re really interested in counting the success of Steam relative to Nintendo.

Even then, what you’re really competing with isn’t “SteamDeck sales v. Switch sales”. I’d say its “SteamDeck sales per $1 advertising spent v. …” Given that Nintendo spent around $730M in advertising last year and Valve spent under $100M, it seems that Nintendo has to spend roughly $50/unit to move a Switch relative to Valve coming in closer to $40/unit.

It’s very difficult to compare popularity under two wildly divergent marketing strategies.

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