You don’t even need to have emotions while using a scented body wash. You can just go “ah, roses, cool” and get on with it.

There is a legitimate reason to prefer something else. I would also want something that provides freshness in a minty/salty/whatever way. Roses do smell nice, but I would rather have something associated with icy/sporty freshness. But assuming it’s feminine just because it smells like flowers… consult renaissance folks.