It’s much older than the internet…

Normally it’s done over weeks/months, but A Bronx Tale sped up the process for a five minute part of the movie:

www.youtube.com/watch?v=DLji-iHgEb0

It’s exploiting “sunk cost fallacy” you avoid small indiscretions and count on basic human decency, but by the time the offensive group feels they have control, they take the mask off.

Then you have to deal with them, or let them have the place and hope they don’t completely destroy it.