I don’t think it’s actually gotten much worse, it’s just slowly made its way out of mobile games and into regular gaming. A F2P gacha game on Android being scummy is nothing new, but an $80 (soon to be $90) AAA game double- and triple-dipping into your wallet with paid season passes and FOMO banners and all that other junk, plus adding in-game advertising? That’s still relatively new to consoles/PC and putting that crap in paid games represents a new level of greed.