Shrinkflation really annoys me. I feel so betrayed when I buy something and notice after I open it that it seems less than before?Then not having the previous pack to compare, I wonder am I imagining it? And to add insult they keep the packaging the same size, so we fill up our landfills with unnecessary plastic all in the name of tricking the consumer. I would rather see the price go up so I can see what I’m buying.