Many of us have been doing this from the beginning, but it represents a fundamental misunderstanding of how gacha games work.

Most people do not pump loads of money into these. Many don’t pay anything at all. But those people are not the audience. These companies are going after the whales. Basically gambling addicts who will destroy their entire lives to pump everything they have into it.

Which is exactly why these games either need to be illegal, or the law needs to put caps on how much individuals are permitted to spend on these.