I mean, it’s not like that at all though? Even setting aside the popularisation of the free-to-play model and its monetisation - which has defined mobile games (an industry dwarfing all other types of games in revenue by the way), FarmVille was the first innovator in terms of really invasive big data analysis of customer behaviour to maximise profit and retention. The way Zynga did player data analysis (back in 2009 I might add) literally set the tone for all modern internet. There are plenty of articles about the influence of FarmVille, here’s one.. There is another one here.