Comment on Why don’t brands make simpler names?

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sanguinepar@lemmy.world ⁨1⁩ ⁨week⁩ ago

One reason to avoid using words is that in a global economy, they may want to sell the same product in multiple countries, so you potentially run into translation issues/costs and confusion over whether a product is the same between two different places. Using just letters and numbers eliminates that.

Of course, that’s all for their own convenience, not for the convenience of the end customer.

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