Comment on Why do most Americans use an iPhone?

• throwback3090@lemmy.nz ⁨2⁩ ⁨months⁩ ago

  I mean apple has spent at least the last decade using iMessage as a way to bring people into the platform and keep them there. Ie the articles from a few years back about using it to manipulate teenager behavior a la Instagram, or the epic games discovery documents which indicated this was a deliberate and cruel strategy from apple to lock ignorant people into their platform to avoid losing their social network.

  Tldr: they deliberately try to make people lose friends if they leave the platform. You might say “shit friends” and I’d agree, but this is the FUD that apple spreads.

  source

  • HobbitFoot@thelemmy.club ⁨2⁩ ⁨months⁩ ago

    So they used the first two years to build a consumer user base in the way that RIM couldn’t and then was able to defend its market share.

    The iMessage strategy couldn’t work if people didn’t buy in.

    source