Google and Apple are US companies though. I’m not aware of any international organizations simply just accepting the new name like that and I doubt the people in Mexico for example will start calling it that either. It seems like people are making out this to be a bigger issue than it is. Anyone is free to keep calling it the Gulf of Mexico either. I still call Facebook, Twitter and Turkey by their original names too and I’ve yet to encounter a single person not understanding what I’m talking about.