Comment on "Captain America: Brave New World" has received a B- on CinemaScore, the lowest score for an MCU film.

• simple@lemm.ee ⁨6⁩ ⁨days⁩ ago

  Isn’t that exactly what it does?

  CinemaScore® is the industry leader in measuring movie appeal among theatre audiences.

  source

  • Syntha@sh.itjust.works ⁨5⁩ ⁨days⁩ ago

    You could’ve literally just kept on reading the next sentences to have your question answered

    Since 1978, CinemaScore has been polling moviegoers at major movie releases on opening night to collect demographic information and calculate a distinctive CinemaScore grade.

    They’re not measuring the interest of potential audiences in seeing a movie, they are measuring the response of people that have seen it.

    source