Comment on "Captain America: Brave New World" has received a B- on CinemaScore, the lowest score for an MCU film.

simple@lemm.ee ⁨1⁩ ⁨month⁩ ago

• Microw@lemm.ee ⁨1⁩ ⁨month⁩ ago

  The Marvels had a target audience that didn’t watch the movie, and a “wrong” audience that watched it and didn’t like it.

  This movie seems to have no hype at all in no audience group.

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• Syntha@sh.itjust.works ⁨1⁩ ⁨month⁩ ago

  CinemaScore doesn’t measure interest

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  • simple@lemm.ee ⁨1⁩ ⁨month⁩ ago

    Isn’t that exactly what it does?

    CinemaScore® is the industry leader in measuring movie appeal among theatre audiences.

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    • Syntha@sh.itjust.works ⁨1⁩ ⁨month⁩ ago

      You could’ve literally just kept on reading the next sentences to have your question answered

      Since 1978, CinemaScore has been polling moviegoers at major movie releases on opening night to collect demographic information and calculate a distinctive CinemaScore grade.

      They’re not measuring the interest of potential audiences in seeing a movie, they are measuring the response of people that have seen it.

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