It's certainly visually impressive.

It might be serving a dual purpose though - it's a more dynamic experience for the viewer, than just a list of the upcoming shows, but it's also a technique that allows them to repeatedly lean on the mega-hits (Stranger Things & Squid Game), while yadda-yadda'ing the rest of the content (consisting largely of stuff purchased from broadcasters, mid films, and a graveyard of cancelled TV shows).