For context: it’s somewhat common here in Latin America to name markets after the owner’s name; specially in smaller cities. (The city where this happened has 9k inhabitants)

It’s also common to name supermarkets “Super [something]”, to highlight that it sells general goods instead of just produce.

With that out of the way: seriously? Nintendo going after a mum-and-dad market in a small city in North America??? This only highlights that the current trademark and intellectual property laws across the world are toilet paper - they aren’t there to defend “healthy competition” or crap like that, but to ensure megacorps get their way. Screw this shit and screw Nintendo - might as well rename their company to Ninjigoku/任地獄, bloody hell.