Basically because it’s automatic, so just giving out a new email address is all you need to do to set up a new label. Then you can do things like turning notifications for that label on and off or blocking the label altogether with a toggle. It also supports screening on labels that are just for real people to contact you. If you email me at hperrin-friends@port87.com, you’ll get an email right back asking you to prove you’re human before the email actually gets delivered to me. That way if that email gets disclosed publicly (like I just did) you don’t have to worry about spam.

But yeah, if you’ve got a system that works for you already, no worries. I’m trying to make Port87 an easy solution for people who aren’t happy with their current email provider.