That is called a “loss leader”. The idea is to give you a really good deal on the chicken because you will probably buy more things while you are there.
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tunetardis@lemmy.ca 9 months ago
It’s weird but I can’t think of the last time I bought a raw chicken? My wife did the math at one point and concluded it was cheaper to buy bbq from like Costco, cut it up, and toss it into whatever. And that’s not even factoring energy costs to heat up an oven or anything. It is literally cheaper, at least where I live, to buy a pre-cooked chicken than raw. It makes no sense I know?
monkeyman512@lemmy.world 9 months ago
pe1uca@lemmy.pe1uca.dev 9 months ago
The thing the others mentioned plus maybe it’s easier to hide imperfections in the raw chicken once cooked?
atlasraven31@lemm.ee 9 months ago
Rotisserie chicken is a loss leader. Meaning the store sells it at a loss hoping you will buy other stuff so they can still profit from your purchase.
tunetardis@lemmy.ca 9 months ago
Oh right. Now that I think of it, it’s often somewhere near the back of the store, so you have to go past everything again to get to the checkout. Clever.
otter@lemmy.ca 9 months ago
The opposite also happens sometimes, where they keep it near the front door so you smell it and come in hungry. Usually with smaller grocery stores
This might happen at Costco too since the food place is cheap and near the front