Why is the FCS championship game being played in the middle of an NFL Sunday instead of a wide-open Saturday afternoon?

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The original was posted on /r/cfb by /u/IAmNotTheEnemy on 2024-01-06 17:41:05.

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The game is on ABC. They could have kicked off at noon EST and finished around 3:30 so ABC could still get an hour of Monday Night Countdown before Steelers/Ravens.

I don’t get it. Seems like such a wasted opportunity to get more eyes on the FCS.