American men love trucks, and high gas prices aren’t swaying automakers. Ram has a new line of trucks, and some in-your-face ads to sell them.

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https://www.nytimes.com/2026/06/05/business/pickup-trucks-ads-ram-rumble-bee.html?unlocked_article_code=1.sFA.HNIU.Vvyn4_KMLmNr