This is an automated archive made by the Lemmit Bot.
The original was posted on /r/nfl by /u/pterodaktyl4 on 2026-04-19 17:01:14+00:00.
INTRO
Hey everyone! For those who don’t know me, I’m u/pterodaktyl4, the Redditor who tracks commercials in NFL game threads. Yes, really. It started half out of curiosity, half as a joke. Then, after I did it for the first time, it just became my thing and I’m just that guy now. May I behold my wonderful Google Sheet spreadsheet of my 2025-2026 NFL Commercial Counter.
A quick note: there are many ways to watch NFL games now, but I only counted non-local commercials as they aired on my TV broadcast. For every standalone game, I tracked total commercial count, runtime, brand, which team had the most commercials per brand, non-commercial time, broadcast averages, and more.
HISTORY
I started tracking everything 6 years ago, though some data were added later. Non-Commercial Time wasn’t tracked until 3 years ago (for both regular season and postseason), and per-network broadcast frequency wasn’t tracked until this season.
NFL COMPARISON STATS
- Target aired 59 non-local commercials this season. Only 2 players finished the season with exactly 59 targets:
- Bills WR Keon Coleman
- Jets WR Garrett Wilson
- The season average for non-local commercials in standalone games was 110. Only 5 players topped that with more than 110 receptions in 2025:
- Puka Nacua (129)
- Trey McBride (126)
- Ja’Marr Chase (125)
- Jaxon Smith-Njigba (119)
- Amon-Ra St. Brown (117)
- The fewest non-local commercials aired in any standalone game this season was 81. For context, the Raiders averaged just 77.5 rushing yards per game in 2025.
- 949 unique advertisers interrupted live coverage this season. This is 949 more times than the Jets defense managed to interrupt an offensive pass by catching it, aka an interception, as they logged zero interceptions.
- The most non-local commercials aired in a single game this season were 140. These kickers all scored more than 140 points:
- Jason Myers (171)
- Ka’imi Fairbairn (160)
- Brandon Aubrey (155)
- Cameron Dicker (148)
- Cam Little (140)
- Commercials are sometimes joked about as “penalties,” but our standalone game average of 110 isn’t as extreme as it sounds. 110 accepted penalties would rank tied for 14th in the league in 2025.
- Only 12 brands aired more non-local commercials in standalone games this season than Philip Rivers had pass attempts this season.
- Matthew Stafford threw 46 touchdown passes in 2025. Only two individual quarters this season saw more than 46 non-local commercials:
- Bills vs. Broncos – Divisional Round, 2nd Quarter (48)
- Jets vs. Patriots, 2nd Quarter (47)
- Only one team averaged 40+ non-local commercials in a single quarter: the Jets, who averaged 40 in the 2nd Quarter.
- Drake Maye posted a 113.5 passer rating in 2025, making him the only QB this season with a higher rating than the season’s average non-local commercial count per game (111).
- The playoff average for non-local commercials was 114 per game. Only 6 players averaged more scrimmage yards per game in the playoffs:
- Kenneth Walker III (139)
- Jalen Coker (134)
- Saquon Barkley (131)
- Romeo Doubs (124)
- Puka Nacua (118.7)
- Travis Etienne (116)
- Every team that was predominantly featured in the “Ride The Float” NFL AI commercial was eliminated before the Divisional Round.
LEADERBOARD
| Regular Season (74 Games) | Playoffs (13 Games) | Total (87 Games) |
|---|---|---|
| 1. GEICO (131) | 1. Verizon (35) | 1. GEICO (158) |
| 2. Verizon (115) | 2. GEICO (27) | 2. Verizon (150) |
| 3. Lowe’s (111) | 3. T-Mobile (25) | 3. Progressive (126) |
| 4. Progressive (111) | 4. intuit TurboTax (24) | 4. State Farm (123) |
| 5. Capital One (103) | 5. McDonalds (24) | 5. Lowe’s (117) |
| 6. State Farm (99) | 6. State Farm (24) | 6. T-Mobile (115) |
| 7. Allstate (93) | 7. Taco Bell (22) | 7. Allstate (107) |
| 8. T-Mobile (90) | 8. Bud Light (19) | 8. Capital One (107) |
| 9. Amazon Prime (89) | 9. Chevrolet (18) | 9. Taco Bell (103) |
| 10. Royal Caribbean (84) | 10. AT&T (16) | 10. Royal Caribbean (99) |
BROADCAST LEADERBOARD
| Amazon (17 Games) | CBS (4 Games) | ESPN (25 Games) | FOX (7 Games) | NBC (24 Games) | Netflix (2 Games) | NFL Network (7 Games) | YouTube (1 Game) |
|---|---|---|---|---|---|---|---|
| 1. State Farm (43) | 1. Verizon (12) | 1. Burger King (49) | 1. Verizon (19) | 1. Toyota (69) | 1. Accenture (6) | 1. Lexus (27) | 1. NFL Sunday Ticket (7) |
| 2. GEICO (37) | 2. Survivor 50 (10) | 2. Monday Night Football (49) | 2. T-Mobile (17) | 2. Hyundai (67) | 2. Verizon (6) | 2. Bud Light (24) | 2. Buffalo Wild Wings (5) |
| 3. Subway (36) | 3. Y: Marshals (10) | 3. Progressive (46) | 3. McDonalds (14) | 3. Lowe’s (56) | 3. Capital One (4) | 3. Verizon (24) | 3. Dunkin’ (4) |
| 4. DraftKings (35) | 4. State Farm (9) | 4. Allstate (45) | 4. State Farm (14) | 4. T-Mobile (50) | 4. FanDuel (4) | 4. Lowe’s (20) | 4. Google Pixel 10 (3) |
| 5. FanDuel (34) | 5. Taco Bell (8) | 5. Capital One (43) | 5. GMC (13) | 5. Progressive (49) | 5. Ford (4) | 5. NFL International Games (20) | 5. Sonic (3) |
| 6. WingStop (33) | 6. AT&T (7) | 6. McDonalds (43) | 6. Bud Light (12) | 6. Winter Olympics (48) | 6. NFL Playoffs (4) | 6. Progressive (17) | 6. Verizon (3) |
| 7. Thursday Night Football (32) | 7. Bud Light (7) | 7. GEICO (41) | 7. GEICO (11) | 7. Chevrolet (47) | 7. Ally (3) | 7. Adidas (16) | 7. Airbnb, Arby’s, Capital One (2) |
| 8. Amazon Prime (31) | 8. Chevrolet, GEICO (7) | 8. Taco Bell (40) | 8. Royal Caribbean (11) | 8. GEICO (44) | 8. ChatGPT (3) | 8. FedEx (16) | 8. Colgate, Dove, Google, Jeep (2) |
| 9. Little Caesars (28) | 9. Honda, intuit TurboTax (7) | 9. Target (38) | 9. Taco Bell (11) | 9. Walmart (43) | 9. Rocket Mortgage (3) | 9. Gatorade (16) | 9. Lowe’s, Lucid Motors, NFL International Games, NFL Tickets (2) |
| 10. Nissan (24) | 10. Michelob Ultra, Ram (7) | 10. State Farm (35) | 10. The Masked Singer (11) | 10. NBA on NBC (33) | 10. Skyscraper Live (3) | 10. GEICO, King’s Hawaiian, Land Rover, NFL, NFL+, USAA (15) | 10. NFL+, Nike, T-Mobile, Walmart (2) |
COMMERCIALS PER TEAM (AFC EAST)
| Buffalo Bills (7 Games) | Miami Dolphins (5 Games) | New England Patriots (8 Games) | New York Jets (3 Games) |
|---|---|---|---|
| 1. Verizon (14) | 1. Capital One (11) | 1. GEICO (16) | 1. Bud Light (6) |
| 2. State Farm (13) | 2. Burger King (8) | 2. Winter Olympics (15) | 2. GEICO (6) |
| 3. GEICO (12) | 3. GEICO (8) | 3. Progressive (13) | 3. NFL International Games (6) |
| 4. Chevrolet (11) | 4. Allstate (7) | 4. Hyundai (12) | 4. Burger King (5) |
| 5. FanDuel (10) | 5. Amazon Prime (7) | 5. State Farm (12) | 5. Capital One (5) |
| 6. Taco Bell (10) | 6. DraftKings (7) | 6. Toyota (12) | 6. It Takes All Of Us (5) |
| 7. Allstate (9) | 7. Lexus (7) | 7. Verizon (12) | 7. Allstate (5) |
| 8. Amazon Prime (9) | 8. Lowe’s (7) | 8. Allstate (10) | 8. NFL (5) |
| 9. AT&T (9) | 9. State Farm, Thursday Night Football (7) | 9. AT&T, Burger King (10) | 9. On The Rocks, Progressive (5) |
| 10. Royal Caribbean, Subway (9) | 10. Verizon, WingStop (7) | 10. T-Mobile, Walmart (10) | 10. Verizon, WingStop (5) |
COMMERCIALS PER TEAM (AFC NORTH)
| Baltimore Ravens (7 Games) | Cincinnati Bengals (3 Games) | Cleveland Browns (1 Game) | Pittsburgh Steelers (7 Games) |
|---|---|---|---|
| 1. T-Mobile (14) | 1. GEICO (6) | 1. Lowe’s (4) | 1. Lowe’s (16) |
| 2. GEICO (13) | 2. Amazon Prime (5) | 2. Nationwide (4) | 2. Progressive (16) |
| 3. Lowe’s (13) | 3. Capital One (5) | 3. NFL International Games (4) | 3. GEICO (15) |
| 4. Toyota (13) | 4. State Farm (5) | 4. Verizon (4) | 4. Toyota (13) |
| 5. Verizon (12) | 5. Taco Bell (5) | 5. Bud Light (3) | 5. Verizon (13) |
| 6. Winter Olympics (12) | 6. Verizon (5) | 6. King’s Hawaiian (3) | 6. Hyundai (11) |
| 7. Capital One (11) | 7. Allstate, AT&T (4) | 7. Lexus (3) | 7. Chevrolet (10) |
| 8. Hyundai (11) | 8. Burger King, Head & Shoulders (4) | 8. Adidas, Amazon Prime, FedEx, Gatorade, GEICO (2) | 8. Lexus (10) |
| 9. Progressive (11) | 9. iPhone 17 Pro, Royal Caribbean (4) | 9. Jersey Mike’s, Jim Beam, Land Rover, Mercedes-Benz, NetApp (2) | 9. Royal Caribbean (10) |
| 10. Walmart (11) | 10. Toyota, Walmart, WingStop (4) | 10. NFL, NFL Shop, NFL+, Progressive, Toyota, Wells Fargo (2) | 10. Arby’s, Walmart (9) |
COMMERCIALS PER TEAM (AFC SOUTH)
***NOTE: The Titans did not have a standalone game last year. I know they struggled but come on, they had a decent rookie quarter…
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