Global Streaming Subscription Revenue Tripled In Five Years, Poised to Top $200 Billion by 2030: Price increases have helped as major players are looking toward "extracting greater value from exis...

The original post: /r/television by /u/Neo2199 on 2026-03-30 17:37:40+00:00.

Original Title: Global Streaming Subscription Revenue Tripled In Five Years, Poised to Top $200 Billion by 2030: Price increases have helped as major players are looking toward “extracting greater value from existing audiences,” an Ampere Analysis survey finds

---

Global streaming subscription revenue surpassed $150 billion for the first time in 2025, according to a new survey from Ampere Analysis, which highlighted that as “a major milestone” for the subscription market. And streaming subscription revenue will hit $202 billion by 2030, up 29 percent, “as streamers shift focus from subscriber growth to price increases and ad-supported tiers,” the research firm predicted on Monday.

“While international expansion remains an important driver of the market, platforms are increasingly focusing on monetization through price increases and the rollout of ad-supported tiers, particularly in mature markets,” Ampere emphasized in its latest report. “As ad-free subscriber numbers stabilize, hybrid subscription and advertising models are playing an increasingly important role in revenue growth.”

• Global streaming subscription revenue jumped 14 percent in 2025 to reach a total of $157.1 billion. That amounts to a tripling over the past five years from $50 billion in 2020. “The international expansion of global streaming services, the rollout of ad-supported tiers, and consistent price increases across major platforms have contributed to the increase,” Ampere noted.
• The U.S. remained the largest driver of the streaming sector last year, accounting for 50 percent of global streaming subscription revenue in 2025, according to the research firm. “Netflix is the largest contributor in the U.S. market, with revenues up by 14 percent in 2025 following an across-the-board price increase at the start of the year,” Ampere explained. “In more crowded markets such as North America and Western Europe, the next phase of expansion is increasingly driven by ad-tier subscriptions.”

“Extracting greater value from existing audiences”

Remember Rule of Acquisition 3: Never spend more for an acquisition than you have to.