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The original was posted on /r/soccer by /u/Sparky-moon on 2026-03-06 13:45:03+00:00.
A post on the bplay website from June 2024 introduces Martinez as an ambassador, referencing a commercial in which the 33-year-old starred. A new campaign launched in October 2025 features Martinez and his brother, Alejandro, a professional motorsport driver, wearing each other’s kit. This was to represent, according to bplay, how “sport can unite even those who travel different paths”.
World Cup winner Martinez is featured prominently on bplay’s website and social media output, with the online sporting betting and casino platform founded in 2020 and a regulated operator in Argentina.
Under FA regulations, professional footballers in England are strictly prohibited from personally promoting, advertising, or endorsing betting activity that they themselves are forbidden from engaging in.