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The original was posted on /r/soccer by /u/Sparky-moon on 2026-02-26 16:50:07+00:00.
Original Title: Premier League to launch own ‘Premflix’ streaming platform. Premier League Plus will show matches and other content to viewers in Singapore next season, and could be replicated around the world if successful.
Masters said: “We have created a direct-to-consumer service from next season onwards — Premier League Plus rather than Premflix — and for the first time, the Premier League is going to have its own customers and deal with promotions, pricing, churn, distribution.
“We are looking to build a business, but also looking to learn how that might be replicated all around the world.
“This is a new app you can download and have on your smart TVs, your laptops, and watch 380 matches and loads of shoulder content, 24-7 channel service and it’s going to be an exciting product.”
Masters said the new platform would be launched in association with StarHub, which has the broadcast rights to the Premier League in Singapore, in a six-year deal.