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The original was posted on /r/cfb by /u/NotThe_Olive_Garden on 2026-01-23 16:24:08+00:00.
It is nearly impossible to be an avid college football watcher and not encounter the now famous bird-human duo who’s sole mission is to sell us insurance (I think? None of these ads are actually about why their insurance is better than others). There’s quite a bit of lore to them too - Limu has a wife and kid. But one mystery still remains: what stadium do they fly into during the latest parachuting ad. As someone who likes to study stadiums, I’d like to investigate this question pressing our nation.
The best shot of the stadium can be found in the 5 second mark. The stadium is revealed to be a classic bowl shape, which eliminates NFL stadiums that have more modern, suite-centric designs. Since this is a perfect bowl and looks on the older side, Yale Bowl first came to mind. The shape checks out. However, while the stadium in the commercial is old, there does appear to be some modern awnings at the very top of the sideline sections, something Yale Bowl lacks. Moreover, Liberty Mutual is based in Boston, Massachusetts - why would they shoot the commercial at a nearby rival school? Thus, I needed a new candidate.
Next stadium that came to mind was Cal’s Memorial Stadium. Once again, the shape is there. There’s also a modern awning on one side of the stadium - maybe they computer generated one on the other sideline. But there’s a couple of problems here. 1) The seats appear to yellow. 2) The endzone sections appear to be just one long section, while the endzone sections in the commercial are clearly split in half (like the Yale Bowl). 3) Limu and Doug are skydiving on a clear sunny day - there doesn’t appear to be any bayside fog. With these reasons in mind, I needed a new candidate.
After studying the 5 second mark of the ad for hours, I made an important discovery - the stadium is clearly next to a golf course. What stadium is bowl shaped, next to a golf course, and is located in a climate perfect for skydiving? Moreover, it is close to whatever prestigious movie studio that is needed to shoot such a masterpiece of a commercial. The iconic Rose Bowl has the same bowl shape, same divided end zone sections, and has one modern awning. Most importantly, it’s surrounded by the same golf course/parking lot pattern you see in the commercial. The only problem is that the Rose Bowl only has one modern awning, while the stadium in the commercial clearly has two. Why did they generate the second one? Why did the identity of the Rose Bowl have to be masked? Would I rather be doing work right now than investigating this question? Do I miss college football season already? Was I paid by Liberty Mutual to write this? Maybe some of these questions will be answered, but not today. There’s only thing I think is for certain: the stadium in the Limu Emu and Doug Parachuting ad is the Rose Bowl. Thank you, the reader, for reading.
