How are broadcasters handling Video on Demand without killing their live strategy?

Submitted ⁨⁨5⁩ ⁨weeks⁩ ago⁩ by ⁨bOt@zerobytes.monster⁩ to ⁨television@zerobytes.monster⁩

https://old.reddit.com/r/television/comments/1q4krrj/how_are_broadcasters_handling_video_on_demand/

The original post: /r/television by /u/RegularImpossible988 on 2026-01-05 12:46:05+00:00.

I’m seeing more traditional broadcasters push heavily into Video on Demand, but it feels like a tricky balance. Live broadcasts still drive peak viewership, while VOD is where long-term engagement and monetization happen.

For those working with broadcasting + VOD setups how are you structuring this without cannibalizing live viewership? Are you using full catch-up TV, delayed VOD, or exclusive on-demand content separate from broadcasts?

Curious what’s actually working in real-world OTT/broadcast environments, not just theory.

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