Why Is Comcast Doing So Poorly in International Streaming?

The original post: /r/television by /u/Swimming_Issue8060 on 2025-12-15 18:27:17+00:00.

---

Hi,

I don’t understand why Comcast can’t have a coherent streaming strategy around the world:

• Peacock in the US.
• NOW TV in the UK, Ireland, Italy.
• WOW in Germany.
• SkyShow in Switzerland.
• SkyShowtime (with Paramount) in many European countries.
• Universal+ in Latin America and Brazil.
• Showmax (with MultiChoice) in Africa.

Isn’t it easier to have a single brand worldwide? From what I know, all these services use the same core app and infrastructure, so they’re basically running on the same servers.

What do you think?