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South Korea to require advertisers to label AI-generated ads

⁨25⁩ ⁨likes⁩

Submitted ⁨⁨4⁩ ⁨weeks⁩ ago⁩ by ⁨PapaSkwat@lemmings.world⁩ to ⁨technology@lemmy.today⁩

https://apnews.com/article/south-korea-label-ai-ads-deepfake-6df668ae93489da7d448c66e53905bbb

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  • mindbleach@sh.itjust.works ⁨4⁩ ⁨weeks⁩ ago

    it seeks to curb a surge of deceptive promotions featuring fabricated experts or deep-faked celebrities endorsing food or pharmaceutical products on social media.

    And that’s different from paying an actor to wear a labcoat?

    If you’re impersonating a specific individual, that’s already a crime. And again: if you’re claiming Park Jong-sei endorses your asbestos-flavored topokki, you can probably find a guy who looks just like Park Jong-sei, also named Park Jong-sei, to lie on camera for money. A small-text disclaimer does not address the problem.

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    • PapaSkwat@lemmings.world ⁨4⁩ ⁨weeks⁩ ago

      Meh, I like ai and make my living from it, so I’m fine either way.

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