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The original was posted on /r/cfb by /u/colonel750 on 2025-09-04 13:28:59+00:00.
Original Title: [Portnoy] Sources: The Big 12 and Allstate are set to announce a multiyear sponsor deal. Allstate will be presenting sponsor of all Big 12 Olympic sport championships, along w/ creation of “Allstate Championship Series.” Pact is one of most significant commercial deals in league history