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The original was posted on /r/soccer by /u/kibme37 on 2025-07-23 08:28:18+00:00.
Original Title: Mourinho “It used to be believed that whoever won the most was the best, but that’s no longer the case. Now, whoever creates the most perceptions is the best. There are coaches who try things that don’t work and fail, but they say, ‘I died with my idea.’ If you die with your idea, you’re stupid.”
“I went to the Premier League in 2004, as the champion of Europe, and that year only two foreign coaches made it to the Premier League: me and the UEFA Cup winner, Rafa Benítez, who won with Valencia and went to Liverpool; I won with Porto and went to Chelsea. Today, coaches whose names I don’t even know go to the Premier League, and I don’t say that without respect; it’s true. Some coaches are chosen by datas, numbers, not by victories. Perceptions are created, and today the idea is sold that, more important than winning, is playing like this, looking like this… at that level, things have changed radically.”