[Matt Law] Chelsea held off a £40m/year shirt sponsor deal last year. Now, with interest from 7–10 major global firms, the potential value has risen to £60m/year—potentially securing a deal worth ...

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The original was posted on /r/soccer by /u/ScientistHulk on 2025-07-15 14:59:00+00:00.

Original Title: [Matt Law] Chelsea held off a £40m/year shirt sponsor deal last year. Now, with interest from 7–10 major global firms, the potential value has risen to £60m/year—potentially securing a deal worth £100m more over its full term.