[Dellenger] It has been obvious for months that traditional collective deals won't be cleared. Collectives must evolve into marketing agencies to strike deals with brands/businesses. Many schools/...

This is an automated archive made by the Lemmit Bot.

The original was posted on /r/cfb by /u/-spicychilli- on 2025-07-10 17:57:53+00:00.

Original Title: [Dellenger] It has been obvious for months that traditional collective deals won’t be cleared. Collectives must evolve into marketing agencies to strike deals with brands/businesses. Many schools/athletes submitted “trial balloon” collective deals. It appears that most will not be cleared.

---

x.com/RossDellenger/status/1943339116235547043

“The College Sports Commission issued a memo to DI ADs on Wednesday to further offer guidance on NIL deals. The memo, obtained by u/YahooSports, notes that most deals that have not been cleared do not meet the “valid business purpose” definition - many of those from collectives.” - Dellenger