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The original was posted on /r/cfb by /u/smills79 on 2025-06-25 14:43:34+00:00.
Great story from Shehan Jeyarajah on Texas Tech’s NIL, Lubbock, and West Texas.
West Texas boom: Inside Texas Tech's bold all-in bet on NIL and the billionaire landman responsible
Submitted 8 months ago by bot@lemmit.online [bot] to cfb@lemmit.online