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The original was posted on /r/nfl by /u/ye_old_fartbox on 2025-04-04 20:07:01+00:00.


Figured I’d post this because the other thread hurt my brain lol.

There are two #8 logos associated with Dale Earnhardt Jr. The DEI #8, which is the logo that has classically been associated with the Earnhardt’s. Earnhardt Jr. successfully acquired a trademark for this stylization about a year ago when Teresa Earnhardt let the trademark expire. Jackson’s legal action had nothing to do with this logo.

The JRM #8 logo, the second stylization associated with Earnhardt (much more recently, since about 2019) was pending a trademark by Earnhardt’s legal team. This pending trademark is the one Jackson’s legal team opposed. Since then, Earnhardt’s team has said they will be moving away from this logo, and only using the DEI #8, which seems like exactly what Jackson’s legal team wanted.

All in all, much ado about nothing.