To provide more choice to developers offering apps in the UK Play Store and in light of concerns raised by the UK’s Competition and Markets Authority, we are rolling out user choice billing in the UK on 29th March. We’ll start with non-gaming apps, similar to the approach we’ve taken in other countries. This reflects our commitment to engage with the Authority’s process at pace.

While over 90% of our developers are “satisfied” or “very satisfied” with Google Play’s billing, which provides a secure way for people to buy subscriptions and digital goods in apps, we recognise that some developers may want more choice in how they process payments. This launch enables developers to offer an additional billing system alongside Google Play’s billing system and users can choose which option to use at checkout.