[Marks] "North Carolina knows the strength of its brand alone is no longer sufficient to be a major player in college athletics"

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The original was posted on /r/cfb by /u/Primes_Louis on 2024-12-13 18:57:51+00:00.

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Is the Belichick hire a flash in the pan to generate sponsorship and fan interest, or does UNC really believe Chapel Bill is in for the long haul? How much can a 70-year-old ex-Super Bowl Champion really move the financial and program prestige needle?