cross-posted from: exploding-heads.com/post/663163
Target assured shareholders and investors that the Board was monitoring for social and political issues and risks arising from the company’s ESG and DEI mandates.
However, management only cared whether its leftist “stakeholders” were satisfied, disregarding the possibility that its customers and shareholders might feel differently.
Thus, in May 2023, Target embraced the radical transgender agenda with its children-and-family-themed “Pride” marketing and sales campaign – the corporation’s infamous “Pride” collection included clothing for young children with rainbow Mickey Mouse symbols, LGBT-themed bibs and onesies for babies, and “tuck-friendly” bathing suits for “transgender women.”
This predictably caused more than a $12 billion collapse in share value, the largest stock price decline in over 20 years.