Submitted 2 months ago by Powderhorn@beehaw.org to technology@beehaw.org
I did see this trailer or at least part of it somehow and thought they were joke quotes. The ChatGPT connection isn’t really the issue here, it’s fucking lorem ipsum in production (that’s why it’s used; this is what happens). They don’t have an AI problem; they have a process problem if there’s no editing or at least fact checking vendor collateral before it goes live.
Thats a really weird play on their part… But other that that, the movie looks like it could be good
“Lionsgate is immediately recalling our trailer for ‘Megalopolis,’” the company said Wednesday. “We offer our sincere apologies to the critics involved and to Francis Ford Coppola and American Zoetrope for this inexcusable error in our vetting process. We screwed up. We are sorry.”
Certainly an interesting light into how trailers are made - entirely separate “film” almost.
Seagull consulting has come to marketing, I see.
ech@lemm.ee 2 months ago
“Built”? Did an LLM “build” their title, too?
einkorn@feddit.org 2 months ago
Now hold my beer for a second, English is just my second language, but “built” is past tense for “build”, isn’t it?
ech@lemm.ee 2 months ago
Nobody says they “built a trailer”. Created, edited, made, maybe even “put together”. But not “built”. It technically works, but it’s still wrong.
Cube6392@beehaw.org 2 months ago
I think the issue is that this marketing consultant didn’t build anything. They just prompted an LLM to generate output