The poster boy for this high-risk policy is Target’s vice president for brand marketing, Carlos Saavedra. He moonlights as a board member of an advocacy group for K-12 transgenderism and gay status. The group, titled GLSEN, is an acronym chosen by the teachers who formed the Gay, Lesbian & Straight Education Network in 1990.

Target’s website says Saavedra “leads Target brand stewardship & campaign development for initiatives including Holiday, Back-to-School/College, Target Run, Discovery, Inclusive Marketing, and Digital & Social Engagement.”

He works alongside Jennifer Breeden Okun, the senior vice president for design and packaging at Target. She touts her identity as a pro-transgender “She/Her” on LinkedIn, where she also displays the merged symbols of Target and gay advocacy.